Sunday, 24 July 2011
The Truvia® Voyage of Discovery
Last week I was lucky enough to be invited to a press event promoting something rather special. You see, there's a new sweetener in town and it's got all the lovely sweet taste of sugar and yet it's completely chemical-free, 100% natural and contains zero calories. No, really, I know it sounds hard to believe, but it's completely true. It's called Truvia® and it comes from the leaf of the stevia plant, found in the magnificent Iguazu Falls in South America. And now it has launched here in the UK.
So I braved the elements of another typical British summer downpour and headed off to sample its sweet delights on the roof top of Selfridges in the heart of London where the crazy guys at Bompas & Parr had built an amazing lurid green boating lake to row upon merrily (life is but a dream), complete with a miniature fantasy island. There was a fantastic bar serving equally fantastic cocktails (all made with Truvia® of course) courtesy of the cocktail gurus from the Experimental Cocktail Club. Even Peter Cockroft, the BBC weather man was there, rowing away.
Try as it might, the weather couldn't dampen the high spirits, as guests engaged in enthusiastic banter, marvelled at the magic of Truvia®, drank interesting cocktails (in exchange for special crystals) and rowed around on the lake, I caught up with the eccentric Sam Bompas who was clearly pleased as a Singapore Sling Punch with his mad green lake achievement, and quite rightly so. It was a fun evening and I'd like to thank Bompas & Parr and the lovely bods at Kaizo PR for inviting me along. And a special thank you to everyone at Truvia® for producing such an amazing product. I'm sure it will be a delight to teeth and sugar-addicts everywhere. My stevia plant is looking very happy in the garden and I'm looking forward to sprinkling some Truvia® on my porridge tomorrow.